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Mercedes uses mass murderer in ad! WTF?
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In accordance with industry accepted best practices we ask that users limit their copy / paste of copyrighted material to the relevant portions of the article you wish to discuss and no more than 50% of the source material, provide a link back to the original article and provide your original comments / criticism in your post with the article.
[quote:Epic Beard Guy:MV8xNzU0MDc0XzI5MDgwNjEyX0ZGQUUzNkE1] [quote:Anonymous Coward 764206:MV8xNzU0MDc0XzI5MDgwNTg5X0JCRjhFQTNE] I'll be writing a letter to Mercedes telling them they just lost a potential customer, as we are their targeted demographic and were just last week considering buying one. Anyone who so blatantly endorses Communism (as if it were a joke) in light of the MILLIONS worldwide who have been exterminated in communist regimes must be OUT OF THEIR EVER-LOVIN' MINDS!! The CEO's resignation should be demanded immediately. [/quote] I have a Meredes in the garage, and it will be the last one. Actually it is my wifes, I drive American only. But we not have another Benz. [/quote]
Original Message
Merdedes Benz used Che Guevara, the mass murdering psycopath in their car ad. What demographic was that supposed to reach?
Cuban-Americans Infuriated After Mercedes-Benz Uses Che Guevara to Promote Cars
Using a Che Guevara reference or image to sell a product is one rapid way to get a rise out of people – especially Cuban-Americans, many of whom fled their homeland when the revolutionary leader helped Fidel Castro gain power back in 1959. Somehow, Mercedes-Benz’s parent company, Daimler AG, overlooked this fact when it used Guevara to promote its cars in a recent presentation.
The rest of the aticle is available at theblaze.com.
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