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Mercedes uses mass murderer in ad! WTF?
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In accordance with industry accepted best practices we ask that users limit their copy / paste of copyrighted material to the relevant portions of the article you wish to discuss and no more than 50% of the source material, provide a link back to the original article and provide your original comments / criticism in your post with the article.
[quote:ceawaves:MV8xNzU0MDc0XzI5MDgyOTcwX0U2QUY3RkI5] [quote:Anonymous Coward 3238101:MV8xNzU0MDc0XzI5MDgyOTMzXzFCQ0FFQjA3] Mercedes knows their up-and-coming market. My parents drive a Mercedes, so every time I see one coming up the street, I look to see who's driving. Most of the time, it's a young Asian or sometimes a black. It's also occasionally a teen-ager (driving daddy's car, I assume).[b] There are far more young non-white people driving that brand now than older white people, like my parents.[/b] Just my two cents. [/quote] That's true and a lot of them are communists, if they know it or not.. he's been made into some sort of folk hero to them.. [/quote]
Original Message
Merdedes Benz used Che Guevara, the mass murdering psycopath in their car ad. What demographic was that supposed to reach?
Cuban-Americans Infuriated After Mercedes-Benz Uses Che Guevara to Promote Cars
Using a Che Guevara reference or image to sell a product is one rapid way to get a rise out of people – especially Cuban-Americans, many of whom fled their homeland when the revolutionary leader helped Fidel Castro gain power back in 1959. Somehow, Mercedes-Benz’s parent company, Daimler AG, overlooked this fact when it used Guevara to promote its cars in a recent presentation.
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