What Dow Chemical Doesn’t Want You to Know About Your Water (VIDEO)

Earlier this year, I was contacted by a PR firm working for Dow Chemical to contribute a 60-second video for The Future We Create virtual conference on water sustainability the company launches today. As a vocal advocate for strict regulation of toxic chemicals—especially for food and farming—I was surprised the company would approach me. Dow is the country’s largest chemical maker, and profits handsomely from developing some of the world’s most polluting products, many of which are widely used in industrial and consumer goods as well as agriculture.

In the video I submitted, which you can watch below, I stress that one of the greatest threats to clean water is chemical contaminants—and that Dow Chemical has a long history of water pollution. The PR representative e-mailed to say “unfortunately we can’t use your video,” but that she would be happy to include me, still, if I would consider re-recording it. When we discussed what that would mean she said, no “fingerpointing;” they wanted a “positive, inclusive discussion.”

I believe in inclusiveness and engagement, but I also believe we must pursue those principles within a context that is honest. To do otherwise is to participate in what is popularly called “greenwashing,” painting a veneer of environmentalism on an otherwise unchanged product or practice—a corporate strategy many of us are all too familiar with.

In this spirit, I felt it would be disingenuous to engage in a conversation about water sustainability, for a campaign paid for by Dow Chemical, without pointing out the direct relationship between Dow’s core business products—a source of its $8 billion in profit last year—and toxins in our environment.

more [link to civileats.com]

Last Edited by LadyLeo on 06/11/2011 06:55 PM