Merdedes Benz used Che Guevara, the mass murdering psycopath in their car ad. What demographic was that supposed to reach?

Cuban-Americans Infuriated After Mercedes-Benz Uses Che Guevara to Promote Cars

Using a Che Guevara reference or image to sell a product is one rapid way to get a rise out of people – especially Cuban-Americans, many of whom fled their homeland when the revolutionary leader helped Fidel Castro gain power back in 1959. Somehow, Mercedes-Benz’s parent company, Daimler AG, overlooked this fact when it used Guevara to promote its cars in a recent presentation.

The rest of the aticle is available at theblaze.com.
[link to www.theblaze.com]