Mercedes-Benz apologises for using image of Che Guevara to promote ‘revolutionary’ car sharing program

Che Guevara, the famous Argentinian-born revolutionary and military theorist, wore many hats – including that of physician, author, and guerrilla leader.

But he almost certainly never wore one with a Mercedes-Benz logo.

The high-end car company, known for its impeccable - and pricey - motor vehicles, used the late leader to promote a new car-sharing program, much to the horror of Cuban activists and political conservatives

[link to www.dailymail.co.uk]