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Levi's CEO Wants People To Stop Washing Their Jeans

 
PricelessGemini
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User ID: 55437345
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05/21/2014 10:24 PM
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Levi's CEO Wants People To Stop Washing Their Jeans
[link to www.thedailybeast.com]

On Tuesday, Chip Bergh, CEO of American denim pioneer Levi Strauss & Co. admitted that the jeans he was wearing while speaking at Fortune’s ‘Brainstorm Green’ conference hadn’t been washed since he purchased them over a year ago.

Levi's: Our Jeans Literally Smell Like Ass.
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Hijinnx

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05/21/2014 10:36 PM
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Re: Levi's CEO Wants People To Stop Washing Their Jeans
Ew.

I like the feel of warn in jeans, but doesn't washing them aid in that process?

I think guys just don't like their jeans to shrink.

I buy them a size or two bigger so I can allow for the shrinkage. Of course, I usually don't buy Levi's.
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