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In this Dismal US Economy, There’s One Thing that’s Totally Booming: Craft Breweries

 
BEER TARDS
User ID: 71002496
United States
01/06/2016 02:11 AM
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In this Dismal US Economy, There’s One Thing that’s Totally Booming: Craft Breweries
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Wolf –

I would feel a lot better about the world economy if I heard one positive thing from anyone other than “US consumers are continuing to spend” (until they can’t any more) and US folks are buying cars (on a trillion dollars of borrowed money). Does anyone have anything positive to say about the world economy other than it’s not as bad as we thought it might be?

Here’s my answer for Curious Cat: There is “one positive thing” in this economy – more than one, actually, but one sticks out. It’s a huge boom with a delicious product. It’s a true American success story, pushed forward not by central banks, governments, or misbegotten stimulus programs, but by scrappy upstarts that fought all odds and disrupted a tired oligopolistic industry. And now, after a few decades, they’re attracting mega-tons of money: craft brewers.

The Brewers Association reported that the total number of breweries in the US soared to 4,144 in 2015 – a phenomenal 36% jump from a year earlier. Since 2011, the number of breweries has skyrocketed 252%.

So it’s only a tiny slice of the US economy, but it comes at the expense of an oligopoly of multinational brewing conglomerates that have totally forgotten about their customers – which makes the story quintessentially American.

In 1979, near the low-point in American beer history, there were only 44 breweries. But that year something happened: The industrial breweries were down to 42; but craft breweries doubled in number to … two!

And it opened the floodgates. The next year, craft brewers quadrupled to … eight. A dizzying boom had started: Americans, who were drinking less and less beer on a per-capita basis and were switching to wine and other sorrow-quenching and trading-loss-overcoming liquids, re-discovered beer, but full-flavored innovative craft brews that made taste buds tingle with complex pleasures.

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Last Edited by LJS on 01/06/2016 07:09 AM





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