Japanese government releases super fucking weird promo ad to attract young voters, featuring androgynous, genderless-kei (VIDEO)

Genderless Kei(style) - Japan’s Hot New Fashion Trend

One of the hottest Japanese fashion trends to watch for in 2016 is not a specific brand, type of clothing, or makeup look - it’s Genderless boys!

Genderless Kei (“kei” means “style”) blew up in the Japanese media after several top Genderless models appeared in the popular Tokyo Girls Collection 2015 Autumn/Winter fashion show. This new style tribe has been gaining popularity on the street - and social media - ever since.
Technically, the Genderless Kei boom applies to both men and women, but so far Genderless boys have been getting all of the attention.

What Does A Genderless Kei Boy Look Like?
These new Genderless Japanese boys incorporate male and female beauty techniques and fashion items to achieve an androgynous look. Styles vary greatly, but the popular idols of Genderless Kei so far are generally slim-bodied and cute-faced boys who dye their hair, wear makeup and colored contact lenses, nail polish, flashy clothing, and cute accessories. Genderless boys are not trying to pass as women - rather, they are rejecting traditional gender rules to create a new Genderless standard of beauty.
One important point about this new movement is that Genderless style is not related to sexuality. Most Genderless idols are straight, and even the ones who are gay are not necessarily dressing in Genderless Kei because they are gay. Rather, they may be gay men who also appreciate the Genderless aesthetic. Genderless Kei should generally be understood to be a fashion choice separate from sexuality.

Japanese Genderless Kei Idols
Genderless Kei is a relatively new fashion genre in Japan, so there are not too many well-known models in this space yet. However, the explosion in interest means that the first wave of Japanese Genderless idols have become popular quickly through constant media exposure. Here is a short introduction to a few of the most famous Japanese Genderless Kei models.

Japanese Genderless model GENKING.

GENKING
The most popular Genderless model in Japan right now is Genking, who first gained popularity on Instagram before crossing over to Japanese TV. His appearance with several other Genderless models at Tokyo Girls Collection in the fall of 2015 created a sensation that brought the Genderless movement into the Japanese mainstream. Genking is an out gay male who can pass as a woman, but he prefers to be known as Genderless. His style leans more traditionally femme than many of the other Genderless boys.

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