Every movie has penis size references nowadays.

I just saw IT yesterday and finally comproved that basically all popular movies coming out these last years have these sick references about big penises, etc. yesterday the people at the theather kinda laughed the first times they bring this about but later became old and they barely laughed about the kids joking about penis size and other perverted shit, is this somekind of hellywood sick joke from directors and screenwriters?, even Frozen the child movie had a penis size reference in a subtle way.