Ford Motor Company Catering to Chinese Customers

Chinese customers hate “new car smell,” so Ford files a patent to bake it out:

In the US, "new car smell" is a beloved scent. People even try to make their cars smell new with after-market cleaning products. But in China, customers find the same odor repulsive. As the Chinese auto market grows, car makers are looking for a way to make the aroma of their new vehicles more amenable to Chinese tastes.

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