I see this as they being good business people. As such, they want to attract as many customers as possible, and the LGBT market is one of those. Hence the commercial. Personally, I don't agree with LGBT rights, but that is me.

Do you think everybody at Mercedes Benz headquarters is an extremist supporter of gay rights? Hell no!!!!!

I fact, I bet a good portion of them are Republican Conservatives.

It is simply a business decision. Period.