This highlights a subtle nuance in the way anti-discrimination laws are enforced that any company that doesn’t want to support gay marriage need to look at. While it would be illegal for this credit union to discriminate against potential customers because they are straight, notice they are not doing that. They make it clear that they welcome those who support their cause, regardless of sexual preference, making their discrimination political in nature which is legal.

Bakeries and other businesses that don’t want to serve gay customers need to do the same. They wouldn’t get the gay business, or the gay-supporting business, anyway, so just have a policy that they don’t serve those who support the LGBT agenda and they’re fine.