sorry, and to add:

the greatest truth is that nearly no one wants it. They want entertainment. They want to look, but they don't want to find. They convince themselves and other that they are avid 'searchers' wanting the truth, but they don't.

why?

Because it requires the sacrifice of everything they value. Their precious fake self that they have created via assistance from the serpent.

It is as it is and what is won't change for anyone.