Global Warming? Meh. Climate Change? Meh. Now It's “GLOBAL MELTDOWN” To Scare The Masses

Climate change alarmists aren’t quite getting the results they’d like with their current approach, so they’re doing what any smart business people would do when their product isn’t selling: switching to a new marketing tactic. Now, they’re trying to get a more urgent-sounding phrase for the issue to catch on – one that they hope will spur more people into taking actions that will further their political causes and line their pocketbooks.

... professional brand strategist Aaron Hall said that he feels terms like “global warming” and “climate change” are too neutral and don’t grab enough attention. He points to the example of the “hypothesis of the primeval atom,” a scientific term that never really resonated in the 1900s. However, a rebranding as the “Big Bang” a few decades later has made it a household term that most people are familiar with these days.

Climate change isn’t really specific; climate, by its very nature, changes regularly. Global warming, Hall says, was initially favored by politicians because it sounded like a reason to worry, but it’s something that’s too easy to dispute because there are also times when our planet gets colder.

His team came up with some ideas that they apparently hope will scare more people into voting for liberals. He said: “We need these folks to understand the severity of what’s happening to their planet and inspire them to make more eco-friendly life choices and pro-climate choices at the ballot box.”

In that spirit, two of his top choices are “global meltdown” and “global melting".

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