I'm taking my cue from Brian Austin Lambert, who seems like a real douche, but also knows his stuff to the point where I wonder who's giving it to him?

But nevermind all that, he's the "Father" of the Empcoe on Youtube and in a recent posting he stated that the event has begun.

He has also stated and this is echoed by Jay, that the event happens in December, Winter Solstice, which is the original origin story of Christmas.

As for the why of it...why then? I forget the details, to be honest. I will attempt to contact Jaydreamerz with that question and see if he can elaborate.