Video showed woman masturbating in Chinese IKEA store .

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Ikea has promised to increase security measures in its stores after a video appearing to show a woman masturbating in a Chinese location of the Dutch and Swedish furniture giant went viral on social media.

The pornographic and explicit video, which has since been scrubbed from Chinese social media, reportedly showed a woman masturbating on different pieces of furniture in a store while other shoppers passed by. Screenshots of the video continued to circulate social media on Tuesday.