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The word “force” is deployed time and time again in the context of Covid-19. Sometimes this is in a business context, as with the statements that “COVID-19 has forced all the banks to accelerate a digital transformation that is now here to stay” or that “the micro reset will force every company in every industry to experiment new ways of doing business, working and operating”. (131)

But sometimes it is applied directly to human beings, or “consumers” as Schwab and his ilk prefer to think of us.



“During the lockdowns, many consumers previously reluctant to rely too heavily on digital applications and services were forced to change their habits almost overnight: watching movies online instead of going to the cinema, having meals delivered instead of going out to restaurants, talking to friends remotely instead of meeting them in the flesh, talking to colleagues on a screen instead of chit-chatting at the coffee machine, exercising online instead of going to the gym, and so on…



Write Schwab and Malleret: “The corporate move will be towards greater surveillance; for better or for worse, companies will be watching and sometimes recording what their workforce does. The trend could take many different forms, from measuring body temperatures with thermal cameras to monitoring via an app how employees comply with social distancing”. (135)

Coercive measures of one kind or another are also likely to be used to force people to take the Covid vaccines currently being lined up.