Coke will withhold 30% of fees owed to law firms that it uses if those firms don't meet Cokes self imposed quotas.

Coke wants to achieve 50% of billable hours specifically to blacks.


"“We will no longer celebrate good intentions or highly unproductive efforts that haven’t and aren’t likely to produce better diverse staffing,” General Counsel Bradley Gayton wrote. “It’s the results that we are demanding and will measure going forward.”

"But Coca-Cola’s is taking rare extra steps by making withheld payments nonrefundable and specifically looking to elevate Black outside lawyers. Gayton said in the letter to firms that the industry’s current efforts “are not working.”

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