“IF HE’S STILL IN, I’M STILL IN,” was the constant refrain from followers of Roaring Kitty, the YouTube personality whose enthusiasm about buying stock in video-game retailer GameStop made him an icon in the social media frenzy that shocked Wall Street last week.

“I was a little late to the game,” said Will Binette, 21, of Albuquerque, New Mexico, who bought one share of GameStop last week when it was $380. “I don’t really care that I’m losing that much money. It’s about sending a message and redistributing the wealth.”

“I don’t believe the movement will be jeopardized even if Roaring Kitty sells, which I know he won’t,” said Jenn Kruza, who first stumbled into Gill’s orbit when she joined one of his livestream chats on YouTube in September.''

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