Sad.

No more Coke products.

That's like telling other employees to "try to be less Black, Latino, Asian, or whatever". Absolutely horrible. Let people be who they are.

Why shouldn't people be more certain, proud, confident, secure, happy, bold/beautiful?

I agree with less arrogance and unsupported superiority, but I know lots of men and women of various colors who are superior to others in certain things, and they should be proud of that. But being superior in some things don't make a person superior overall.

White people better start putting a stop to this kind of crap, this is how people end up being slaves to others or loaded into box cars on the way to the work camps.