This surpasses the doomiest GLP predictions! Just look what they have in store for us!
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TIMELINE: PREDICTED MAJOR EVENTS UP TO 2030
2021
Exoskeletons introduced for people with physical disabilities
Governments start fining social media firms that don't curb disinformation2022
Tech firms begin moving their workforce to a four day working week
The EU rolls out a tax on meat across all member states
2023
A virtual reality rehab clinic opens for the first time in Tokyo
2024
Elon Musk's Neuralink implants the first brain-computer interface in a human Human only skills such as crafts and design become a compulsory part of the curriculum
An online retailer launches a global test, trace and vaccination kit for future pandemics2025
Extinction Rebellion become a trans-national mainstream political party
2026
Class-A drugs such as MDMA and ketamine used widely to treat severe illnesses The right to select your own gender identity becomes part of the UN Declaration of Human Rights The first 'alcosynth' drink is launched with the benefits of booze without the side effects
2027
The first car is launched that has built-in pathogen detection and purification systems2028
FIFA eWorld Cup becomes most watched global sporting event
The first global drone delivery system is launched
2029
Gene editing becomes legally regulated and used in first human trials for disease prevention
Made by humans product labels introduced to show items created without robots2030
A universal right to basic biometric and technological upgrades is introduced by the UN Virtual work permits implemented to allow inter-megacity remote working
SOURCE: dentsu
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Universal activism
Inspired by Generation Z, people will increasingly become more driven to seek positive change in society.
This will focus on climate change, but will also see a push for data privacy and new definitions of identity.
The team behind the study say the 2020s will increasingly see the damage from human impact on the climate become obvious.
Actions to mitigate this will be driven by activists and Extinction Rebellion could become a mainstream political party by the end of the decade. Synthetic society
Authors predict the widespread adoption of synthetic enhancements and virtual experiences by 2030.
As well as changes for health, it will include those for pleasure and entertainment.
We will see the rise of exoskeletons, smart drugs, edited genes and brain chips taking us 'beyond human'.
Around a third (32%) of consumers would by 2030 consider undergoing non-essential surgery to improve their mental health.But authors predict it could lead to a new 'elite' able to afford upgrades, leaving the majority behind.
Bigger bolder brands
The next decade will also see the rise of the 'titan brands', that is firms with global reach in every sector.
'By 2030 we can expect to see consumers selecting specific brands to be their main lifestyle partners.'
In China, 4 in 10 consumers would by 2030 consider using a single company for all their lifestyle needs.This will include shopping, financial services and healthcare.
The flipside will be more 'niche brands' that may even refuse to sell to people with fewer than 100,000 followers.The human dividend
As automation becomes mainstream humanity will become a premium product for consumers.
People will pay more to be served by a human or eat something made without automation by 2030, they predict.
This will also change the way and what we learn, with a greater focus at school on so called 'human skills'.
Areas of creativity and compassion that computers can't compete in.
SOURCE: dentsu consumer vision
Stop the world, I need to get off!
The ones who were dancing were thought to be crazy by those who didn't hear the music.