'Targeted Dream Incubation:' Advertisers Seek To Manipulate Your Dreams To Buy Their Products

When brewing giant Coors launched a new advertising campaign earlier this year, the format came as a surprise to many. The company was planning to infiltrate people’s dreams to get them to buy, and presumably drink, Coors beer.

Coors encouraged people to watch a short online video before bed, then play an eight-hour “soundscape” through the night. If successful, this “targeted dream incubation” would trigger “refreshing dreams” of Coors, according to the company.

It’s unclear how many people took part in the dream manipulation – the top Google search result for “Coors dreams” is currently the song Dreams, performed by the Irish pop-rock band the Corrs – but experts warn that the Coors campaign is not just a gimmick, and may have opened a door to a troubling future.

[link to news.yahoo.com (secure)]

Last Edited by Captain KC Jones on 07/05/2021 07:50 PM