That one hit them right in a soft spot.

Malone was on Joe Rogan for three hours talking about all sorts of subjects. They are laser focused on Mass Formation. Panic issuing fact checks to say it doesn't exist.

Now they've assmebled like 200 fake doctors and scientists saying Joe Rogan needs to be cancelled.

Maybe saying "Mass formation" causes the spell to break and the hypnosis to end? There's something to it, and the sorcerers are nervous.

The concept is not Malone's, but is from Mattias Desmet a Psychology professor from Belgium. Here's one of his interviews. Worth a listen: