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That was master of horror and bestselling fiction writer Stephen King riffing on the parade of advertisers including GM GM, +0.35%, United Airlines UAL, +0.60% and Audi VOW, +1.53% pausing or scrapping their marketing on the social-media platform since Tesla TSLA, +7.82% and SpaceX CEO Elon Musk took over.

It’s not the first time that King has called out Musk’s rocky $44 billion purchase of Twitter, which has seen mass layoffs and resignations that have had users tweeting “RIP Twitter,” and signing up for rival social sites like Hive Social, Mastodon and Post in case Twitter collapses. What’s more, the upgraded Twitter Blue subscription service has been off to a rocky start, and repeatedly delayed.



Musk followed up by asking, “Is My Pillow actually a great pillow? Now I’m curious.”