Yes, I made a report. Here's part of it...

Traditional Theories of Communication

Without the use of our current technology propaganda could not exist as it does. Mass media inventions and modern transportation permits diverse individuals to assemble easily into pre-arranged groups. Social networking is our current form of propaganda development. We all share this cultural inheritance. Assemblies from the past bear a resemblance in parallel and parallax ways. Why else did the Greeks and Romans call their main political and economic gathering place as a Forum.

And then there are the psychological and sociological aspects to consider. Without the scientific discoveries made in this field of dreams there would be no propaganda. The studies in behaviorism, group sociology and public opinion are the very foundation of modern propaganda. Each generation has contributed to this development by discovering new methods. Doctrines and the actions taken from their development fuel propaganda. The Great Hari Seldon would be proud.

An individual can be influenced by propaganda only when he is cut off from a membership from a traditional group. Traditional groups are organic in nature and provide people with a well structured spiritual and emotional presence. This is why families and small communities are important. Think of it this way, it's a much more difficult thing to penetrate the mind of an integrated soldier within a military group than a fan of a sports team.

Disintegrating small traditional groups in a society has the effect of isolating the individual and uprooting his/her sensibilities. This places an individual without any traditional frames of reference to stand on. Thereby, making it easier for mass propaganda to provide a sense of belonging and a sense of responsibility. Social currents and the latest fashion will direct the individual forward.

Smaller group dynamics have a tendency to protect its members from outside influences and customs. The local environment restricts outside suggestions and keeps an individual centered. The biggest error in society is that if an individual were liberated from small, traditional, and organic groups he/she would be set free. This Is A Lie! The actual fact is that it exposes the individual to the influence of all the mass currents of the state. Direct integration into the mass network. On a general level, the public at large in any society can only be reached on a psychological level if their structured culture or milieu were shattered. Breaking down organic communities creates 'individualistic' confusion and a continued state of cognitive dissonance. Propaganda develops best when it maintains itself while taking on new structures and presented as a mass society. Facebook is a good example of this process: One 'society' directing many groups.

Remember, all differences in environment, training, and situations come from the same preoccupations, the same mythical beliefs, the same technical matters, and the same prejudices as everyone else.

Propaganda is a necessary process. Society needs to be more aware of its inner workings upon our individual and collective soul.

The general assumption for marketers is that 'Alternative Media' exist in opposition to mainstream media. This is not so. Strictly speaking? Any media during it's inception is an 'alternative media'

However, the term 'Alternative Media' is commonly interpreted with negative connotations. Concepts of rejection are introduced into the milieu.

In terms of content, alternative media is uncensored and promotes ideas which are either in opposition to, or extend beyond the mainstream.

Alternative media examples

Micro and Pirate broadcasting
Low Power TV broadcasting
Situational art and performance
Satire: on and off stage
Culture Jamming: re-using or subverting content
extant media
Subvertising
Audio Agitprop
Media hoaxing
Websites and hacking and altering
'official' sites, blogs, etc.
email broadcasts
spam
Discussion groups
Self published texts in print
Wi-fi
Blogs
Hacking and making public
whistleblowers
Guerilla semiotics