PsyOps, short for Psychological Operations, refers to a form of propaganda or information warfare aimed at influencing the beliefs, emotions, and behavior of a target audience. It involves the use of various tactics and techniques to shape the perceptions and attitudes of individuals or groups, usually in a way that supports the objectives of the organization or government conducting the operation.

PsyOps can take many forms, including the dissemination of false information or rumors, the use of visual or audio media to create an emotional response, and the manipulation of social media platforms to shape public opinion. The ultimate goal of a psyops campaign is to influence the behavior of the target audience in a way that benefits the operator, whether it be to gain support for a particular policy, undermine the credibility of an opposing group or nation, or to promote a particular ideology.

While psyops can be effective in achieving these goals, they are often controversial and can be viewed as a form of psychological manipulation. Additionally, the use of psyops by governments or organizations may be seen as unethical or even illegal in some cases, particularly if they involve the dissemination of false or misleading information.