RFID TATTOO FOR YOU!

TATTOO-An indelible mark or figure fixed upon the surface of the body by the insertion of pigment under the skin or by the production of scars. Generally, the former method is practiced by clear-skinned peoples, and the latter is common among blacks, the scars being either gashes healing lighter than the surrounding surface, or raised weals or patches produced by prolonged irritation of the flesh. Tattooing serves both ornamental and heraldic purposes among savages.

"...tattooing belongs among symbols of identification and is interfused with all their magic and mystic potency. Identification always carries a double meaning: it tends to invest the individual concerned with the properties and strength of the creature or thing to which that person is assimilated and, at the same time, to immunize the latter against its potential power to cause harm. Identification also carries the sense of surrender or even of consecration to whatever the tattoo symbolically depicts. It then becomes a badge of fealty."

FEALTY-Fidelity to one's lord; the obligation of a feudal tenant or vassal to be faithful to his lord; the observance of this obligation, or the special oath by which it is assumed.

SAVAGE-A human being in his native state of rudeness; A man of unfeeling, brutal cruelty; a barbarian. (amoral human beings)

TATTOO-To mark or color (the skin) by pricking in coloring matter so as to form indelible marks or figures or by production of scars.

The Patented RFID Ink Tattoo

SOMARK technology is an RFID-like tattoo unique to the industry. Our technology is chipless, unlike conventional RFID, and features electronic ink for identification. Our product has competitive advantage with a lower price point, increased retention and an expected enhancement of performance.

The price for each tattoo is based on the cost of ink and needles, making it possible to fulfill the industry’s demand for inexpensive animal identification. The outstanding retention rate (100%) is a direct result of the product’s integration with the hide, making for a product that remains with the hide even at removal. Regarding performance, our technology is user friendly, is anticipated to have sufficient read rates and is expected to have a remarkable speed of commerce capability.

Injection of our product is short and simple. No shaving is required and the process takes less than two seconds. Currently, we have three U.S. issued patents.

RISHON LEZION, Israel, Nov. 12, 2008 (GLOBE NEWSWIRE) -- Better Online Solutions Ltd. (``BOS'' or the ``Company'') (NasdaqGM:BOSC - News) (TASE:BOSC), a leading provider of comprehensive Mobile and RFID solutions for the enterprise and of Supply Chain Solutions, announced launching of PointAct -- a unique and enhanced infrastructure based on Microsoft SharePoint products, designed to easily generate and build a wide range of applications to respond to various business processes.

One of the main business processes is "buying and selling"!