'What the hell is a gesture egg?!' Cadbury store erases Easter as it launches chocolate 'gesture eggs'

A Cadbury discount store is facing backlash as religious groups accuse the shop of erasing Easter by advertising chocolate eggs as "gesture eggs".

A display in the Springfields Outlet in Spalding, Lincolnshire offered customers a deal on "gesture eggs".

A children's event at the outlet store - which is an independent retailer run by Freshstore but licensed by Cadbury - has also sparked uproar as its advert includes no reference to Easter.

The removal of the word "Easter" has provoked anger among the Christian community.

Reacting to the "gesture eggs", one social media user said: "What is a woke gesture egg?! It’s an EASTER EGG given to celebrate Christian tradition in a Christian country."

Another added: "What the hell is a 'Gesture Egg'??? Time for a boycott."

A third said: "For the record @CadburyUK this is an EASTER egg!

"We buy them to celebrate Easter, a Christian holiday to celebrate Christ's resurrection. It is not a 'gesture egg'!!"

It is understood that every Cadbury Easter shell egg sold in the UK references "Easter" on the packaging.

The chocolate firm say that "Easter" is still used in Cadbury’s advertising and the promotional poster was created by the outlet store itself - which Cadbury had no involvement in.



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The paganism of Jesus’ resurrection should offend Christians.

The paganism of Jesus’ resurrection should offend Christians.

Christians demanding their pagan fertility symbols. Sad.

It's done to gather family and give the kids something fun to do. It's tradition and it's done on Easter.

It's not evil. It's about birth and resurrection. Renaming and taking away the word Easter is taking away Christ's resurrection.
That's the bad part.

To be sure, there are some surface-level similarities between ancient myths and certain events in the Gospels. Long before the first century AD, the myths of Egyptians deities such as Osiris, Adonis, Attis, and Horus included tales of death and rebirth. The Persians venerated Mithras, a deity who (according to some claims) was born of a virgin and who died and then rose from the dead. Sacramental bread and the fruit of the vine make appearances in a few mystery cults as well.

Wash rinse repeat.

Easter is a pagan term for Ishtar.
That’s where the eggs and bunnies come from.
It’s a fertility goddess.

When Jews were inventing their cult their intention was to blot out gentile beliefs. So they purposely placed their new cult over the older, gentile days and holidays to destroy them.

Easter Eggs are yet another Pagan tradition stolen by the Roman Empire to maintain control over the population once Christianity became popular.


Originally used to symbolize fertility & as sacrifices & prayers to the Roman Goddess of fertility - EOSTRE.

Which is where the name Easter derives from. This is an undisputed fact.

Eggs & Rabbits symbolized Roman fertility rites and very disgusting orgies.


I have no problem with it being fun for kids & a way for Christians to celebrate the resurrection.

But do not delude yourself into believing eggs & rabbits are some holy Christian tradition when the sordid origin of this tradition is well established fact.

more idiocy from the DEI types maybe

Think about this, no religion could work without fear of death.

All religions seem to based on answering the question of what happens when we die, and no one really knows.

But charlatans can capitalize off of fear, which they create with scary fables.

I wonder why Halloween is fine.

Think about this, no religion could work without fear of death.

All religions seem to based on answering the question of what happens when we die, and no one really knows.

But charlatans can capitalize off of fear, which they create with scary fables.